The auto body industry has been around as long as automobiles. Inevitably people were going to wreck their cars, and need to find someone who could fix them right, on time, and back to like new condition. We know your shop is exceptional in all of these things, but you might be looking for some help getting customers to you and in the front door. Dualite can repair these issues for you, being certified and experienced in all manner of both exterior and interior signage, we can create the perfect, custom job to represent your brand. Give us a call and let us get your signage solution to blend with the rest of your business!
Rev up your auto body shop's appeal with vibrant, custom signage solutions designed to make a lasting impression and drive customer engagement. Our extensive selection of materials and styles ensures the perfect fit for your unique brand identity.
"We re-imaged over 1,000 automotive parts locations in 6 months. That was surveys, evaluations, code checks, manufacturing and installation. Everyone in the company stepped up and went above and beyond to make that deadline."
Ready to turbocharge your auto body shop with outstanding signage solutions? Get in touch with our experts today for a free consultation and let's start crafting your custom solution!
NAPA had a problem. Despite a history dating back to 1925 and being the nation's leading retailer of automotive parts…..they had an identity problem. With more than 6,000 service centers nationwide, their consumer base was well represented geographically, had good reviews and were overall leading the industry in average ticket sales. But they were lagging in certain demographics and wasn’t certain of the reason. Being “hands on” car guys the appearances of a typical garage was acceptable as long as the work completed was excellent, pricing was fair and operated honestly. Yet despite these reviews, they lagged competitors in certain demographics.
Seeking ideas and solutions, they invited several design/sign groups to present outside evaluations and possible solutions.
"Frankly speaking, I had hardly heard of a NAPA AutoCare Center. I visited all 42 of the Service Centers listed within a 30 mile range. Took approach photos along with property photos. The photos alone told the story." - Vern Wooten - VP of Sales.
Not only did the vast majority not display any type of NAPA AutoCare signage but they hadn’t updated their appearance in years. Having two teenage daughters at the time they were my focus group.
They reviewed every photo and neither said they would consider taking their car there for service.
Clearly signage was needed….that was a given. But it took more than a sign. They also needed a clean, consistent and recognizable exterior if the full value of the NAPA brand was to be maximized. Nearly 100 color schemes and sign designs/combinations were examined to find the right mix of appearance, effectiveness and cost.
Which shop are you most likely to visit?
The two most common comments after a conversion are:
"My ticket count stayed about the same but the average ticket amount increased by 60%. I’m getting far more clients wanting repairs than oil changes."
"I wish I had done this years ago."
.jpg)
