Vice President of Sales
Entering into my 40th year with the company, I've been fortunate to have been responsible for many aspects of the company. Employee benefits, operations, project management and now sales.
I prefer to consider myself as a consultant. After 40 years there aren't a lot of things I haven't seen. Things that worked....and things that didn't.
I grew up in a small, rural town very much like Mayberry. A place where family values….honesty and hard work were a way of life. That’s not to say we didn’t have fun. Boy did we ever…but we also quickly learned we had about a hundred moms that were more than willing to let us know when we’d gone too far.
But time marches on and after leaving college I returned home and did what we all did. We drove over an hour each way to Cincinnati for employment. One day, seeing an advertisement for a corporate credit manager at a Clermont county based company, I was stunned. I’d never even heard of Dualite. Much less know what they did. But I applied anyway just because it was close to home.
Entering into my 40th year with the company, I've worn a lot of hats over the years as we’ve grown from a small, national company to one of the nation's leading identification companies. Accounting, employee benefits, operations, project management and now sales.
Probably my most unique experience came within the ten period 1988 and 1998, We became the sole vendor to Motel 6 and LaQuinta hotels. Both hotels were all corporately owned and had dramatic expansion plans. In addition to growing their chains dramatically, both underwent re-identification programs. Insisting a key person be assigned their account I was told it may involve a small amount of travel. Ten years later Delta and I had become close friends to the tune of 2 million miles domestically. From Vancouver to Bangor. San Diego to Queretaro…due diligence inspections, variance hearings, DRB hearings, installations and everything in between.
It wasn’t a matter of what are the most signs we could sell. Instead, I treated every project as if it were my own business and as the trust between us grew as did our responsibilities.
Times change as do responsibilities and while we still count Motel 6 and LaQuinta as clients, I’ve become more involved with other aspects of our client base. C-store food companies, automotive service, automotive parts, agriculture and recreation. Just a few years ago, we re-imaged over 1,000 automotive parts locations in 6 months. That was surveys, evaluations, code checks, manufacturing and installation. Everyone in the company stepped up and went above and beyond to make that deadline.
Years ago a client told me “I know things happen and nothing is perfect. But if there’s a problem, I want to hear it from you. Not my bosses”. That’s always made perfect sense to me and is the cornerstone of a good working partnership. We all want to do our jobs and at the end of the day go home to family and friends.
My favorite job is being a father to two awesome daughters. Both are intelligent, educated and productive members of society. I couldn’t ask for anything more. Beyond that I love the outdoors and spend a great deal of time in the woods both over landing and hiking. I coached girls basketball, select Fastpitch softball and I’ve done my share of volunteer work.
Outside all of those interests. I’m a motorcycle guy and have been since 1974. I love to explore the back roads of America.
Dualite has always been a leader in the advancement of technology related to our industry. They not only provide the opportunity to understand and embrace these technologies but insist everyone has a good working knowledge of our products and what goes into producing them.
I've attended countless trade shows, and conferences. Conducted seminars and had articles published in trade magazines.
Vern is one of the best I have known in this industry.
We had an excellent experience with you and your team throughout the entire process. Communication, follow up and install all were seamless which I greatly appreciate. Thank you for all of your help!
Hotel District Manager
Just a few years ago, we re-imaged over 1,000 automotive parts locations in 6 months. That was surveys, evaluations, code checks, manufacturing and installation. Everyone in the company stepped up and went above and beyond to make that deadline.
Maintaining and creating new signs for the nation's largest small-box discount retailer
Nearly 100 color schemes and sign designs/combinations were examined to find the right mix of appearance, effectiveness and cost.
NAPA had a problem. Despite a history dating back to 1925 and being the nation's leading retailer of automotive parts…..they had an identity problem. With more than 6,000 service centers nationwide, their consumer base was well represented geographically, had good reviews and were overall leading the industry in average ticket sales. But they were lagging in certain demographics and wasn’t certain of the reason. Being “hands on” car guys the appearances of a typical garage was acceptable as long as the work completed was excellent, pricing was fair and operated honestly. Yet despite these reviews, they lagged competitors in certain demographics.
Seeking ideas and solutions, they invited several design/sign groups to present outside evaluations and possible solutions.
Frankly speaking, I had hardly heard of a NAPA AutoCare Center. I visited all 42 of the Service Centers listed within a 30 mile range. Took approach photos along with property photos. The photos alone told the story.
Not only did the vast majority not display any type of NAPA AutoCare signage but they hadn’t updated their appearance in years. Having two teenage daughters at the time they were my focus group.
They reviewed every photo and neither said they would consider taking their car there for service.
Strictly on appearance alone.
Clearly signage was needed….that was a given. But it took more than a sign. They also needed a clean, consistent and recognizable exterior if the full value of the NAPA brand was to be maximized. Nearly 100 color schemes and sign designs/combinations were examined to find the right mix of appearance, effectiveness and cost.
The NAPA AutoCare program was born:
Which shop are you most likely to visit?
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