Manufacturing Unit

I prefer to consider myself as a consultant. After 40 years there aren't a lot of things I haven't seen. Things that worked....and things that didn't.

Vern Wooten

Vice President of Sales

Entering into my 40th year with the company, I've been fortunate to have been responsible for many aspects of the company. Employee benefits, operations, project management and now sales.



My story

Growing up I envisioned becoming a cowboy or astronaut or maybe even a policeman. Never did I think I’d grow up to be a sign guy.

I grew up in a small, rural town very much like Mayberry.  A place where family values….honesty and hard work were a way of life. That’s not to say we didn’t have fun.  Boy did we ever…but we also quickly learned we had about a hundred moms that were more than willing to let us know when we’d gone too far.

But time marches on and after leaving college I returned home and did what we all did.  We drove over an hour each way to Cincinnati for employment.  One day, seeing an advertisement for a corporate credit manager at a Clermont county based company, I was stunned. I’d never even heard of Dualite. Much less know what they did. But I applied anyway just because it was close to home.

And now, 39 years later here I am. 

Entering into my 40th year with the company, I've worn a lot of hats over the years as we’ve grown from a small, national company to one of the nation's leading identification companies. Accounting, employee benefits, operations, project management and now sales.

Probably my most unique experience came within the ten period 1988 and 1998, We became the sole vendor to Motel 6 and LaQuinta hotels. Both hotels were all corporately owned and had dramatic expansion plans. In addition to growing their chains dramatically, both underwent re-identification programs. Insisting a key person be assigned their account I was told it may involve a small amount of travel. Ten years later Delta and I had become close friends to the tune of 2 million miles domestically. From Vancouver to Bangor. San Diego to Queretaro…due diligence inspections, variance hearings, DRB hearings, installations and everything in between.

During that time I took on the role of a consultant. 

It wasn’t a matter of what are the most signs we could sell. Instead,  I treated every project as if it were my own business and as the trust between us grew as did our responsibilities.

Times change as do responsibilities and while we still count Motel 6 and LaQuinta as clients, I’ve become more involved with other aspects of our client base. C-store food companies, automotive service, automotive parts, agriculture and recreation. Just a few years ago, we re-imaged over 1,000 automotive parts locations in 6 months. That was surveys, evaluations, code checks, manufacturing and installation. Everyone in the company stepped up and went above and beyond to make that deadline.

Years ago a client told me “I know things happen and nothing is perfect. But if there’s a problem, I want to hear it from you. Not my bosses”. That’s always made perfect sense to me and is the cornerstone of a good working partnership. We all want to do our jobs and at the end of the day go home to family and friends.

As much as I truly love my job it’s not my favorite.

My favorite job is being a father to two awesome daughters. Both are intelligent, educated and productive members of society.  I couldn’t ask for anything more.  Beyond that I love the outdoors and spend a great deal of time in the woods both over landing and hiking.  I coached girls basketball, select Fastpitch softball and I’ve done my share of volunteer work. 

Outside all of those interests. I’m a motorcycle guy and have been since 1974. I love to explore the back roads of America.



My professional achievements

Once I personally traveled to and completed over 1,500 due diligence reviews at prospective hotel properties throughout the US, Canada and Mexico.

Dualite has always been a leader in the advancement of technology related to our industry. They not only provide the opportunity to understand and embrace these technologies but insist everyone has a good working knowledge of our products and what goes into producing them.

I've attended countless trade shows, and conferences. Conducted seminars and had articles published in trade magazines.


Clients testimonials

Vern is one of the best I have known in this industry.

Red Roof Inn & Suites

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We had an excellent experience with you and your team throughout the entire process. Communication, follow up and install all were seamless which I greatly appreciate. Thank you for all of your help!

Love's

Hotel District Manager

Success stories

Just a few years ago, we re-imaged over 1,000 automotive parts locations in 6 months. That was surveys, evaluations, code checks, manufacturing and installation. Everyone in the company stepped up and went above and beyond to make that deadline.

Get in touch

I prefer to consider myself as a consultant. After 40 years there aren't a lot of things I haven't seen. Things that worked....and things that didn't.