"Over 45 years, one thing has never changed. The customers who succeed are the ones who treat their signage as an investment in their brand, not just a line item."

Kevin Syberg

Vice President of Sales

kvsyberg@dualite.com
Mobile:
(201) 787-6644
Office:
(513) 536-3185
Address:
One Dualite Lane Williamsburg, OH 45176

Kevin Syberg has been with Dualite for more than 45 years, making him one of the longest-tenured members of the entire team. In a business built on relationships, consistency, and deep industry knowledge, that kind of tenure is rare. It means Kevin has seen virtually every evolution the commercial signage industry has gone through, and has been part of Dualite's response to every one of them.

As Vice President of Sales, Kevin brings that depth of experience to every account he manages. His approach is rooted in long-term relationship building, brand understanding, and the kind of institutional knowledge that only comes from decades of doing the work. Customers who work with Kevin are not just getting a sales professional. They are getting someone who has seen their industry challenges many times over and knows how to solve them.

Kevin is recognized internally and publicly as Dualite's specialist for the tire and automotive signage market. Dualite's own industry resources identify Kevin as the go-to contact for tire shop and automotive dealer signage, a category that includes high-visibility pylon signs, monument signs, building signage, LED displays, branded awnings, wayfinding, and multi-location rollout programs. His work closely aligns with major brands and dealer networks that depend on consistent, professional signage across hundreds of locations.

Beyond automotive, Kevin is also known internally for managing major branded accounts including STIHL, reinforcing his reputation as a trusted senior sales leader for customers that demand strong communication, brand consistency, and dependable long-term support.

The Specialist's Advantage

Four and a half decades of signage sales experience, deep automotive and tire industry expertise, and a track record of managing major branded accounts at the highest level.

Kevin's specialty in the tire and automotive signage market is backed by real program experience. Dualite's work in this space spans brands including Michelin, BFGoodrich, Tire Pros, Cooper Tires, Falken Tires, Toyo Tires, Continental, General Tire, and Love's Travel Stops Tire Care Centers, national and regional brands that demand consistency, durability, and professional execution across every location.

As the named specialist for this industry, Kevin brings a depth of category knowledge that goes well beyond product familiarity. He understands how tire and automotive brands make signage decisions, what compliance requirements look like across dealer networks, and what it takes to keep a program running smoothly at scale.

Being a specialist is not just about knowing the product. It is about understanding the customer's world well enough to anticipate what they need before they ask for it. Kevin's 45-year career at Dualite has given him exactly that kind of depth across the tire and automotive market, and across the major branded accounts he has managed throughout his tenure.

For customers in those categories, working with Kevin means working with someone who already understands their industry language, their brand standards, and the operational realities of running signage programs across multiple locations. That head start makes a real difference in how efficiently a program comes together and how well it performs in the field.

45 Years of Account Leadership

Kevin's tenure at Dualite is more than a number. It is a reflection of the trust customers place in him, the value Dualite places on his expertise, and the consistency he brings to every program he touches.

Very few professionals in any industry reach the 45-year mark at a single company. It speaks to a level of commitment, performance, and mutual trust that is increasingly rare.

For Dualite, Kevin represents the kind of long-tenured expertise that strengthens customer relationships, anchors the sales team, and gives the company a depth of institutional knowledge that competitors simply cannot replicate. For Kevin's clients, it means a partner who has been there before, in virtually every situation.

Over a career spanning more than four decades, Kevin has been part of signage programs across virtually every market vertical Dualite serves. His deepest specialty, tire and automotive, reflects years of focused relationship building in a category that rewards expertise and long-term partnership.

His work with major branded accounts including STIHL and his recognized specialist status in the automotive segment are a testament to what 45 years of dedicated, relationship-first sales leadership looks like in practice. Kevin does not just sell signage. He builds programs that last, for brands that depend on them.

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